The Cult of Cool—How Vetements made mainstream fashion? For Spring/Summer 2017 the designer didn’t just crack the door and offer a glimpse into a world often reserved exclusively for fashion’s elite, he threw it wide open and invited everyone in… Juicy Couture, Champion, Eastpack included. Playing off the strengths of each of the brands, the designer’s objective was clear: to take normal everyday garments and morph them into something unmistakably Vetements. The label avoids current trends and tendencies and focuses on giving the wearer the freedom to form their own visual voice. The pieces don’t tell a story, they offer a new wardrobe that is easy to mix with old and new, promoting personal style above a fashion uniform.
Shop Vetements Spirng 2017 collection at Luisa Via Roma.