From Korea's clever cushion foundations to Dior's new squeezable mascara, The Beauty Insider reveal the latest innovations poised to transform the beauty landscape - and your daily routines - for good.
Shop new beauty innovations at Selfridges & Co.
TAN-LUXE Illuminating Self-Tan Drops // A nifty DIY approach to self-tanning, these serums by TAN-LUXE combine with your usual moisturiser, morning or night, to create a glowing, sun-kissed complexion with no streaks, no clogged pores and no dryness.
Rita Hazan Root Concealer Spray // Whether you want to hide those pesky greys or you simply can't squeeze in a color appointment for a few more weeks, this waterproof, transfer-proof spray formula makes faking fresh color a cinch.
Lancôme Visionnaire Crescendo // Containing 10 per cent naturally derived acids, Lancôme's two-step Visionnaire Crescendo. Phase one works to improve the skin's texture and radiance, while phase two targets the appearance of pores, fine lines, wrinkles and spots.
Clinque Fresh-Pressed Vitamin C // Formulated with pure vitamin C, a few drops of Clinique's new super elixir mixed in with your usual day cream or mask will help to stimulate circulation and revive dull, sluggish skin.
OUAI Dry Foam Shampoo // Apply to the scalp in sections and massage through the hair just like applying a regular shampoo, then continue working through from scalp to ends for about 30 seconds or until dry.
Starskin 7-second Morning Mask // Introduce Starskin's 7-Second Morning Mask, the new all-in-one beauty innovation combines the ultimate seven-step morning skincare routine into one easy-to-use mask pad.
Bobbi Brown Skin Foundation Cushion Compact // These new sponge-like cushion compacts help infuse oxygen and moisture into the foundation, creating a dewy, natural-looking finish. Lightweight but with a surprising amount of coverage.
Dior Diorshow Pump 'N' Volume Mascara // Boasting a flexible tube so that you can soften and warm up the mascara before you apply it, just one sweep delivers clump-free, intense volume rivals false lashes.
Stila Glitter & Glow Liquid Eyeshadows // Boasting a flat, fluffy applicator and a uniquely lightweight texture that glides on effortlessly and dries smoothly for a long-lasting shine, we're totally obsessed with these bad boys.
Esteé Lauder 3-minute Priming Moisture Mask // Both moisturising and nourishing - thanks to a blend of algae and fruit extracts - Esteé Lauder's individually wrapped sheet masks create the perfect canvas for make-up to glide on evenly.