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Proenza Schouler PSWL Debut Collection Campaign Featured Chloë Sevigny

Proenza Schouler PSWL Folded Denim Skirt
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Proenza Schouler fans get excited, the New York brands launched their new affordable line, PSWL (a.k.a Proenza Schouler White Label). From striking graphics and denim essentials to refreshingly cool outerwear, this new collection turns to '90s film iconography, mixed-media art and street-culture ephemera for a next-level take on laid-back wardrobe staples. The debut collection campaign featuring actress Chloë Sevigny photographed by Ricky Saiz.

"It's always been a goal of ours to fully develop a well-rounded and balanced collection that mixed the high-end with the everyday." — Creative directors Lazaro Hernandez + Jack McCollough

Shop Proenza Schouler PSWL collection at NORDSTROM.COM.

Proenza Schouler PSWL Polka Dot Top

Proenza Schouler PSWL Polka Dot Top, Proenza Schouler PSWL Folded Denim Skirt, Proenza Schouler PSWL Print Web Belt

Proenza Schouler PSWL Camouflage Stretch Cotton Pants

Proenza Schouler PSWL Zip Top, Proenza Schouler PSWL Camouflage Stretch Cotton Pants

Proenza Schouler PSWL Graphic Raincoat

Proenza Schouler PSWL Graphic Raincoat

Proenza Schouler PSWL Cotton Rugby Top

Proenza Schouler PSWL Cotton Rugby Top

Proenza Schouler PSWL Embroidered Jersey Turtleneck

Proenza Schouler PSWL Embroidered Jersey Turtleneck

Proenza Schouler PSWL Graphic Stripe Cotton Top

Proenza Schouler PSWL Graphic Stripe Cotton Top

Proenza Schouler PSWL Graphic Drawstring Hoodie

Proenza Schouler PSWL Graphic Drawstring Hoodie

Proenza Schouler PSWL Graphic Jersey Tee

Proenza Schouler PSWL Graphic Jersey Tee

Proenza Schouler PSWL Straight Let Jeans

Proenza Schouler PSWL Straight Let Jeans

Proenza Schouler PSWL Drawstring Denim Jacket

Proenza Schouler PSWL Drawstring Denim Jacket

Nov 7, 2017Moming
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3 years ago AD Campaign, LookbookChloë Sevigny, Nordstrom, Proenza Schouler, Proenza Schouler PSWL275

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