Names to Know—Introducing MODA OPERANDI The Platform, a multi-faceted incubator program that fosters the growth of emerging talents from worldwide. From the New Yorker giving "pretty dresses" fresh substance to a Kiev-based label designing a beautiful breed of intellectual fashion, the first series featured designers Markarian, Yeon, Lake Studio and Eleanor Balfour, The Platform lookbook showcased their Spring 2018 collection to tell you why you would love them.
Shop Markarian, Yeon, Lake Studio and Eleanor Balfour Spring 2017 at MODA OPERANDI.
Eleanor Balfour // DNA: Modern femininity with a slight edge.
Why we love it: For its ingenious versatility. A glowing example is the Xenia—a super chic streamlined tunic (notoriously reputed to be a compliment earner) that can be worn as a dress to weddings or with jeans for lunch.
Lake Studio // DNA: Relaxed femininity mixed with masculine elegance.
Why we love it: Often inspired by art, these pieces carry an intellectual rigor without looking like they’ve tried. At all. Effortless, serious clothes for smart women and “real” life.
Markarian // DNA: Ethereal, ultra-feminine eveningwear and fun fabrics.
Why we love it: She designs pretty pieces (that aren't painfully so) using incredible fabrics (twice a year she scours Parisian fairs to find them). Regardless of the occasion, in one of her dresses you’re guaranteed to look amazing every time.
Yeon // DNA: Timeless sophistication and discreet luxury.
Why we love it: Hermès-class quality (something few emerging brands can claim) and incredible fabrics (some take years to develop) read instant chic. If you buy something from Yeon, chances are your granddaughter will be wearing it years down the line.