Standing Out in A Sea ff Blue Jeans—Denim is for ever, but that doesn't mean there aren’t plenty of new and exciting ways to keep it fresh. From front-split jeans to unexpected embroidery, for Fall season, we've cherry-picked the best new-season denim gems to ensure you stand out from the blue-jeans brigade.
Shop new denim styles for Fall 2017 at Selfridges & Co.
American Girl // Good American, the denim label designed for a curvier and stronger shape by Khloé Kardashian and Emma Grede, was born out of the founders' struggle to find jeans that fit and flattered their body shapes.
In Stitches // Yes, you may have owned a pair of butterfly-embroidered jeans as a kid, but this nostalgic trend is all grown-up thanks to unexpected motifs and cool, relaxed fits.
Split Up // Move aside stepped hems and side splits, there's a new denim hemline in town. Enter the front-split &endash; perfect for showing off tanned ankles and your favourite new shoes.
Into the Fray // Fashion's obsession with frayed-edge denim continues, and, this season, it's gone way beyond the simple cut-offs.
Bold Move // This season's crop of designer denim proves the humble material can make quite the style statement.
Jacket Required // September calls for an autumnal layer to see you through unpredictable weather conditions, and this season's standout denim jackets are just the ticket.