Li-Ning Says Hi to the World—Blake Abbie speaks with the prince of gymnastics about his sportswear legacy.
In February 2018, Li-Ning’s Premium Collection debuted at New York Fashion Week. China’s response to Nike and Adidas presented looks primed for the street rather than a soccer pitch. After just three seasons of Li-Ning’s Premium Line, Li Ning and the brand’s Chief Product Officer, Hong Yu Ru explain the provenance of the line, give insight as to how Li-Ning got started, and share their hope for the brands future.
Read the interview and shop Li-Ning Fall 2019 Premium Collection at SSENSE.