It only takes one sweep of Lancôme's 'Hypnôse Drama' mascara to get bold, perfectly separated lashes. As a celebration of its 10 year anniversary, the iconic Hypnôse mascara is getting even more captivating with a new Extra Black shade for an ultra-intense look. Exceptionally concentrated in ultra-black iron oxide pigments, its black elixir formula absorbs and captures light to reveal, by contrast, an intensely hypnotic look. Featuring the brand's unique 'S' shaped brush and creamy triple-coating formula saturate each strand from root to tip with the blackest of black pigments. It gives you full, dramatic and clump-free results.