Dressing for the Age of Psychological Mapping—In the face of Big Data, we are all basic. Every movement is tracked until typical. It can be disheartening to feel so predictable, when even your computer finds you boring, finishing your sentence before it leaves your fingertips.
There is no one better to outfit this complexity than Balenciaga. To be break-the-internet enigmatic is the only defense, and Balenciaga indifferently evades every finger you try to put on it. Is it corporate culture, or is it critique? If the job description says “be inscrutable,” Balenciaga is the uniform.
Shop Balenciaga Pre-Fall 2017 collection at SSENSE.