Dressing for the Age of Psychological Mapping—In the face of Big Data, we are all basic. Every movement is tracked until typical. It can be disheartening to feel so predictable, when even your computer finds you boring, finishing your sentence before it leaves your fingertips.
There is no one better to outfit this complexity than Balenciaga. To be break-the-internet enigmatic is the only defense, and Balenciaga indifferently evades every finger you try to put on it. Is it corporate culture, or is it critique? If the job description says “be inscrutable,” Balenciaga is the uniform.
Shop Balenciaga Pre-Fall 2017 collection at SSENSE.

Balenciaga Black Cocoon T-Shirt, Balenciaga Indigo Rockabilly Jeans, Balenciaga Black 'Slash Heel' Heels, Balenciaga Gold & Crystal Laurier Twist Earrings

Balenciaga Black 'Femme Fatale' Headscarf Hoodie, Balenciaga Black Genuine Jeans, Balenciaga Blue Velvet Knife Boots

Balenciaga Gold & Silver December Ball Earrings, Balenciaga Black Ice Skater Dress

Balenciaga Black Ice Skater Dress, Balenciaga Blue Bazar Shopper XL Tote, Balenciaga Gold & Silver December Ball Earrings

Balenciaga Green Velour Scarf Trench Coat, Balenciaga Black Logo Tights

Balenciaga Grey Wool Long Coat

Balenciaga Black Logo Cocoon Hoodie, Balenciaga Pink Knife Over-the-Knee Boots

Balenciaga White Kering T-Shirt, Balenciaga Black Wool Pencil Skirt, Balenciaga Black Logo Tights, Balenciaga Black Platform Boots

Balenciaga Black Ice Skater Dress

Balenciaga Black All Over Logo Scarf, Balenciaga Black All Over Logo Crewneck Sweater

Balenciaga Silver Classic Broken Mirror Heels, Balenciaga Red Campaign Logo T-Shirt

Balenciaga Black Scarf Denim Jacket, Balenciaga Black Rockabilly Jeans, Balenciaga Silver Classic Broken Mirror Heels

Balenciaga Black Rockabilly Jeans, Balenciaga White Logo Socks, Balenciaga Black Square Slash Heel Mules

Balenciaga Black Square Slash Heel Mules



