Alexa’s Edit—To celebrate the launch of UGG new Classics for fall 2016, the Aussie label asked the global fashion icon Alexa Chung to art direct the collection, where she captured the contemporary ease of UGG through the lens of some of her favorite women. Women chosen for both their sense of style and sense of self. Weaving her creative vision into our storied heritage, Alexa illustrates a myriad of modern ways to wear the new UGG Classic collection.
Shop UGG New Classic Collection at UGG.
Alexa Chung Art Directs for UGG
“My first encounter with UGG was very plush and pleasant. I wore a high school friend’s pair to get her mail and fell in love.” — ANNA
My first UGG memory is putting on a pair and thinking, “This is the
warmest my feet have ever felt.” — BRIANNA
“I could probably spend every single day of winter wearing my UGG Classics, old Levi’s, and a cashmere sweater.” — CLEO
In college, I saved money to buy UGG boots. When I got them, I was so happy I wouldn’t take them off. People started calling me, “The girl with the UGG boots.” — COCO