Modern American Sportswear — Under Armour launched their new line UAS, driven by a desire to enable the ambitious to go longer, harder and faster. Tim Coppens, the freshly appointed executive creative director, his mission for UAS was to find a balance between sporty, casual, and cool with the details the brand’s demographic. Embrace the authentic sporting roots and respectfully pay homage to the classics, while delivering fast, modern functionality supported by under armour’s performance innovations.
Shop UAS Collection 01 at Under Armour.
First Look // Under Armour UAS Collection 01 by Tim Coppens